A small crew of like-minded individuals has been behind Sideline, running things low-key for the past 6 years. With a shared obsession for sport and streetwear, the crew quickly found themselves slanging a steady stream of bootleg gear to a growing cult following. What started as a side project has naturally evolved into a full-blown business.

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As demand surged, Sideline transformed from a passion project into a serious venture. Today, Sideline is on a mission to build a culture around a healthy lifestyle with the Sideline Run Squad and celebrating origin pride through our nostalgic home team inspired apparel. Sideline is gearing up for guerrilla warfare on the local fashion scene.

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Named after the area of a playing field where supporters stand—a nod to grassroots—Sideline is all about inspiring collaborations, cultural crossover, and unconventional styles. We’re here to shake things up and keep it real.